I originally published this information over 5 years ago. As with many things online it’s as relevant today as it ever was
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Your content must first and foremost adhere to The 4 Laws of Good Content. For our purposes in this article, your content is defined as the information that you provide to your community members, prospects and customers. In the final analysis it must be:
Law #1 — Relevant
If the information that you are providing to someone who has taken the time to seek you out is not meaningful to them, or more importantly does not address their need(s), they will leave. The oft-quoted figure is 8 seconds. You have 8 seconds to capture someone’s attention and interest or they’re gone, never to return! Pretty harsh for sure, but that’s life on the Internet! Frankly, your lucky if you get 8 seconds. People (your potential customers) recognize full well that there is an endless supply of information out there, waiting for them to find it.
This aspect of good content has most to do with effectively targeting your prospects and customers. It’s very important that when you set out to do business on the Internet, you do so with a very clear picture of who your “ideal” customers are. Miss this point, develop a muddled focus on your website, in your ezine or other e-communications, and your potential for doing business successfully on the Internet is pretty close to “0.”
Worse yet is the situation where web surfers end up at a site that appears to have no bearing whatsoever on what they were searching for originally. This type of online duping goes on all the time and has become a serious annoyance. Don’t even consider doing such a thing in an effort to get more web traffic!
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Great post Chad. Focused content is King! Nancy D Adler