Recently, Wendy Boyce, loyal Cazmunity contributor, posted on her own blog a 5 minute video from the “Did You Know?” project. Her take on it was the importance of Social Media and how pervasive and all-encompassing it is and will continue to be. This is especially telling for the small business trying to get traction on the web.
My own take away from the video was somewhat different although, she is absolutely correct in her assertion that small businesses need to “get in the game.”
Regardless of who or where you are, this video will have an effect on you. These are truly global exponential times. Watch and ponder:
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So looking ahead, planning ahead, keeping up with changes, & learning as it changes is more significant now than ever and will be that much more significant every year. Seeing that video potentially encourages the misguided thinking that if I put my products on the interent, sales will automatically come… and they will come quickly. In our culture of instant gratification, the internet and it’s change works perfectly to motivate the American store owner/website owner. Sales sometimes do come once their site is on the net and sales sometimes do come quickly. Given that the video motivated new thinking in me with statistics, can I use the facts, the statistical data of success to motivate those who don’t see instant sales? Maybe looking at the collected stats on a particular industry, the fact whether there was a previous website, the number of pages cached and products to sell, is there a trend that we have not yet discovered for the timing of success for a particular client? Could that trend be a motivator to others? Maybe a more realistic look at this internet world of instant gratification for the “chosen” store owners? Could that statisical data help us choose clients who have a greater chance of success? Remembering always, that the statistics we collect and analyze today, will be out of date 2 years from now.