I had a discouraging experience a moment ago… I was checking my LinkedIn profile where I have a feed from our company blog – Cazmunity. My discouragement came from the number of days since I last posted. Ouch! It has been way, way too long!
This past year has been a very busy year for us at Cazbah. We actually finished the year ahead of the previous year by about 20% which, in the most severe recession that anyone can remember, is a pretty good thing. We also had our best new customer sales year in our history. It’s clear that more and more specialty small businesses are realizing how important the Internet is to the success of their businesses.
Our customers have continued to reward us with their loyalty as well. The Cazbah business model is predicated on our client’s ultimate success and their willingness to make a voluntary renewal of their business relationship with Cazbah year after year. The exceptional renewal rate and feedback we receive is indicative of our clients’ trust.
The true value of the Cazbah experience is in the personal relationships that our dedicated account managers establish with their clients. As is always the case in a trust-based relationship, our clients confide in us and share their fears, concerns, hopes and dreams for their businesses.
Because we do listen and have their best interests at the heart of what we do, several of our clients have asked us to take on a bigger share, or all, of their marketing efforts. Since these requests are on the rise, we’ve recently introduced two additional lines of business based upon our clients’ needs: Community Management and Strategic Marketing Consulting.
Our Community Management offering takes a hard look at a small business’s position in their industry and establishes them as the center-of-influence in the communities that they serve. Hence the name Community Management. The dynamics of the Web for small business have been steadily changing as social media and networking have established themselves as vital (and viral) communications mediums. Every aspects of a company’s social media activities are taken into consideration, all of which are handled by dedicated Cazbah staff on their behalf, freeing our clients up to run their businesses.
Strategic Marketing Consulting is a very involved five-step process that looks at every part of a small business, leveraging the strong current knowledge that we have with our existing clients. This engagement seeks to create a fit between the company’s resources, capacity and changing market opportunities. Our aim is to shape and focus our client’s offerings so that they produce enhanced financial results.
We have several of these expanded business relationships underway and we are seeing some immediate and exciting result. Please stay tuned in as we’ll be sharing information on a much more frequent basis going forward.
{ 3 comments… read them below or add one }
Charles,
It was only a matter of time before we headed down this path. I, for one, am excited to see what new directions these two new lines of business will take us in.
“We must become the change we want to be” ~ Ghandi
Wendy, you are absolutely right! We have established ourselves as the experts in this space over the course of the past (almost) 10 years.
The results we are seeing are profound! It’s a whole new exciting era!
Saddle up…
I for one am truly proud to be a part of building these relationships with our small business customers. As we continue to function as their expert team when it comes to all things online, I think we’ve got a real opportunity to build value for both them and ourselves. Leading the way forward on the technological front, I’m excited to begin providing the tools to fuel and support much deeper relationships and communities for our customers in the years to come!
Cheers!