From the category archives:

Banking

Getting to know Karen G. Mills, Director of the SBA

by Charles (Chaz) Broersma

President Obama has appointed Karen Gordon Mills to take the top spot at the Small Business Administration (SBA). I had never heard of Karen Mills and I think that I’m going to be hearing quite a bit more about her so, I did some research. I’m genuinely interested in ‘where’ people come from because I believe [...]

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“No” — The Most Critical Word in your Small Business Vocabulary

by Charles (Chaz) Broersma

Get comfortable with saying “No.” It is the most important word in your small business vocabulary. One of the predominant issues that small businesses face, due largely to the absence of a CCI – Customer Composite Index (see previous post), is their inability to say “No” to a prospect or customer when they should.
Here’s how [...]

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CCI — Customer Composite Index

by Charles (Chaz) Broersma

If you are going to succeed on the web, be it as a manufacturer, retailer, dealer / distributor, consultant, coach or whatever, it is essential that you identify, as specifically as you possibly can, who your prospective customers are. This is the foundation upon which Target Marketing is based.
An easy way to tackle this problem [...]

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Toxic Asset Buyback Forces Banks to Do-The-Right-Thing!

by Charles (Chaz) Broersma

Stocks surged all over the world with the announcement yesterday by Treasury Secretary Timothy Geithner that the Fed would buy back toxic bank assets. The news was greeted with applause (literally & figuratively) and the reaction from the market was profound. In particular, the Dow swelled by a whopping 497+ points closing 6.8% higher and [...]

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