From the category archives:
Lately I have been spending a considerable amount of time visiting with our customers located all over the U.S. The purpose in my recent “road warrior” lifestyle is twofold: First, I’ve made a commitment to personally meet with our customers in 2010, and second, I’m presenting many of them with our additional value added services.
The [...]
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Key responsibilities for the Account Manager position include identifying and defining our clients’ requirements and needs, managing all aspects of a clients’ online sales and marketing strategy, and understanding and applying the Cazbah capabilities to our clients’ situational needs
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This past year has been a very busy year for us at Cazbah. We actually finished the year ahead of the previous year by about 20% which, in the most severe recession that anyone can remember, is a pretty good thing. We also had our best new customer sales year in our history. It’s clear that more and more specialty small businesses are realizing how important the Internet is to the success of their businesses.
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Top seven list of things that you should think about as worst practices that can adversely affect your website’s success:
Myth 1: Repeating your content as many times as possible is a good way to gain ranking.
Truth: Duplicate Content is never a good idea – your site should be full of unique and keyterm rich content [...]
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For years now my customers have asked me about video on their websites and how that medium might be used to compliment their products and services sales. Until recently, I have always been a bit cautious because of the time and cost of producing videos versus the benefit received from such a marketing activity.
In [...]
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(The importance of your differences cannot be overstated.)
The short answer to this question is, you do! If you want to do more business, more effectively on the Internet, then you definitely need a Unique Value Proposition.
The term Unique Value Proposition can be best understood by breaking it down into its parts.
Unique refers to the characteristics [...]
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We’ve been at this specialty small business online marketing game for the better part of 10 years now, and we have hundreds of successful specialty small business customers, for whom we generate literally tens of millions of dollars in new revenue from the web…
So here’s what really chaps my set-upon; I would have to say [...]
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We’ve had a few people who’ve been promoted recently within their areas.
Vikki Donnelly, who has been with the company for 4 years now, was promoted to the position of Director of Production / Build. Vikki is responsible for all aspects of the work product and resources associated with the development and update of our customer’s [...]
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That statement may seem optimistic considering all the negativity in the traditional media right now. But, it is something I truly believe. First, access to top level employees is high and getting higher. Your business gets to be at the forefront of helping to solve the unemployment dilema.
Next, a lot of your competitors are sitting on their [...]
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