From the category archives:

Graphic Design

Ready. Aim. Oh, wait a minute!

by V A Donnelly

There’s nothing better than a fired-up client … a client eager to spend resources and energy on doing smart things in a smart way … a client ready for results and willing to do what it takes to get them.
And there’s nothing worse than having to tell that client to holster it back up because [...]

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Cazbah to add an Account Manager

by Charles (Chaz) Broersma

Key responsibilities for the Account Manager position include identifying and defining our clients’ requirements and needs, managing all aspects of a clients’ online sales and marketing strategy, and understanding and applying the Cazbah capabilities to our clients’ situational needs

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Common Myths on Best Practices for the Web

by Wendy Boyce

Top seven list of things that you should think about as worst practices that can adversely affect your website’s success:
Myth 1: Repeating your content as many times as possible is a good way to gain ranking.
Truth: Duplicate Content is never a good idea – your site should be full of unique and keyterm rich content [...]

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The Times They Are A Changin’

by Jim Pearson

(Today’s post is contributed by Jim Pearson, a senior, doing his undergraduate work in Information Technology at the B. Thomas Golisano College of Computing and Information Sciences at the Rochester Institute of Technology. Jim is presently working as a coop at Cazbah in the IT department.)
When I was growing up, my Dad instilled in me early on [...]

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So, Who Needs a Unique Value Proposition (UVP) anyway?

by Charles (Chaz) Broersma

(The importance of your differences cannot be overstated.)
The short answer to this question is, you do! If you want to do more business, more effectively on the Internet, then you definitely need a Unique Value Proposition.
The term Unique Value Proposition can be best understood by breaking it down into its parts.
Unique refers to the characteristics [...]

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The 14 Most Important Questions you should ask

by Charles (Chaz) Broersma

We’ve been at this specialty small business online marketing game for the better part of 10 years now, and we have hundreds of successful specialty small business customers, for whom we generate literally tens of millions of dollars in new revenue from the web…
So here’s what really chaps my set-upon; I would have to say [...]

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