From the category archives:

Legal

Book Review — The E Myth Revisited, Michael E. Gerber

by Charles (Chaz) Broersma

The E Myth — Revisited, by Michael E. Gerber — Why Most Small Businesses Fail and What to Do About It (The dog-eared book to the right is my own personal copy from 1995).
The subhead says it all! As you know if you’ve read my other posts, I’m all about overcoming the small business epidemic [...]

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To Thine Own Self Be True

by Charles (Chaz) Broersma

I wrote the following article over 4 years ago and it was published in Business Strategies Magazine. It came up recently in a search result and I re-read it and pondered how, the more things change the more they stay the same. It really speaks to what the “Social Medium” is all about. Read and [...]

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Small Business – The New Big Business!

by Charles (Chaz) Broersma

If there is anything that has become extraordinarily clear in the recent past, as relates to our economy, it’s that Small Business, not big business represents the majority on multiple levels. From innovations and  patents to net new jobs created and gross domestic product, small businesses around the country have been giving it their all through thick and thin. America has always been [...]

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