Lately I have been spending a considerable amount of time visiting with our customers located all over the U.S. The purpose in my recent “road warrior” lifestyle is twofold: First, I’ve made a commitment to personally meet with our customers in 2010, and second, I’m presenting many of them with our additional value added services.
The [...]
This past year has been a very busy year for us at Cazbah. We actually finished the year ahead of the previous year by about 20% which, in the most severe recession that anyone can remember, is a pretty good thing. We also had our best new customer sales year in our history. It’s clear that more and more specialty small businesses are realizing how important the Internet is to the success of their businesses.
For years now my customers have asked me about video on their websites and how that medium might be used to compliment their products and services sales. Until recently, I have always been a bit cautious because of the time and cost of producing videos versus the benefit received from such a marketing activity.
In [...]
(The importance of your differences cannot be overstated.)
The short answer to this question is, you do! If you want to do more business, more effectively on the Internet, then you definitely need a Unique Value Proposition.
The term Unique Value Proposition can be best understood by breaking it down into its parts.
Unique refers to the characteristics [...]
We’ve been at this specialty small business online marketing game for the better part of 10 years now, and we have hundreds of successful specialty small business customers, for whom we generate literally tens of millions of dollars in new revenue from the web…
So here’s what really chaps my set-upon; I would have to say [...]
Not too long ago – perhaps 6-8 years ago (ages ago in Internet time) – having a website for a small business meant either hiring a web development company or, assigning the task to an individual in your organization to design and develop it. With that complete – you arrived on the information highway and were [...]
That statement may seem optimistic considering all the negativity in the traditional media right now. But, it is something I truly believe. First, access to top level employees is high and getting higher. Your business gets to be at the forefront of helping to solve the unemployment dilema.
Next, a lot of your competitors are sitting on their [...]
President Obama has appointed Karen Gordon Mills to take the top spot at the Small Business Administration (SBA). I had never heard of Karen Mills and I think that I’m going to be hearing quite a bit more about her so, I did some research. I’m genuinely interested in ‘where’ people come from because I believe [...]
