From the category archives:

SBA - Small Business Administration

That statement may seem optimistic considering all the negativity in the traditional media right now. But, it is something I truly believe. First, access to top level employees is high and getting higher. Your business gets to be at the forefront of helping to solve the unemployment dilema.
Next, a lot of your competitors are sitting on their [...]

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President Obama has appointed Karen Gordon Mills to take the top spot at the Small Business Administration (SBA). I had never heard of Karen Mills and I think that I’m going to be hearing quite a bit more about her so, I did some research. I’m genuinely interested in ‘where’ people come from because I believe [...]

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The E Myth — Revisited, by Michael E. Gerber — Why Most Small Businesses Fail and What to Do About It (The dog-eared book to the right is my own personal copy from 1995).
The subhead says it all! As you know if you’ve read my other posts, I’m all about overcoming the small business epidemic [...]

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This content continues to get a ton of traffic elsewhere on the web so, I figured I would include it here for your viewing pleasure. This is extremely relevant information related to the development of effective communications with your potential customers.
Everything in this post is as relevant today in the Social Marketing space as it is in [...]

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If there is anything that has become extraordinarily clear in the recent past, as relates to our economy, it’s that Small Business, not big business represents the majority on multiple levels. From innovations and  patents to net new jobs created and gross domestic product, small businesses around the country have been giving it their all through thick and thin. America has always been [...]

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