From the category archives:

Small Business

Is it the Peter Principle, the Peter Pan Principle or what?

by David Wilson

Discussing Cazbah, an Internet marketing services company, to business owners in manufacturing and industrial distribution recently reminded of the “Peter Principle,” which states:
“Employees within a business will rise to their own level of incompetence. Beyond that point, they will not be particularly effective inside the organization, and will not contribute as they once did.”
Well, [...]

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Ready. Aim. Oh, wait a minute!

by V A Donnelly

There’s nothing better than a fired-up client … a client eager to spend resources and energy on doing smart things in a smart way … a client ready for results and willing to do what it takes to get them.
And there’s nothing worse than having to tell that client to holster it back up because [...]

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Psychology of social media

by Bill Rhinehart

In reading my colleague Lou Horton’s post the other day, his humorous reference to texting while on a date and to Vague-booking, reminded me of various blogs I’ve read recently that focused on the psychology of social media. And then there are too the numerous posts about social media addiction and how people by the [...]

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Common Myths on Best Practices for the Web

by Wendy Boyce

Top seven list of things that you should think about as worst practices that can adversely affect your website’s success:
Myth 1: Repeating your content as many times as possible is a good way to gain ranking.
Truth: Duplicate Content is never a good idea – your site should be full of unique and keyterm rich content [...]

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Video Value

by Mike Farney

For years now my customers have asked me about video on their websites and how that medium might be used to compliment their products and services sales. Until recently, I have always been a bit cautious because of the time and cost of producing videos versus the benefit received from such a marketing activity.
In [...]

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The Times They Are A Changin’

by Jim Pearson

(Today’s post is contributed by Jim Pearson, a senior, doing his undergraduate work in Information Technology at the B. Thomas Golisano College of Computing and Information Sciences at the Rochester Institute of Technology. Jim is presently working as a coop at Cazbah in the IT department.)
When I was growing up, my Dad instilled in me early on [...]

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So, Who Needs a Unique Value Proposition (UVP) anyway?

by Charles (Chaz) Broersma

(The importance of your differences cannot be overstated.)
The short answer to this question is, you do! If you want to do more business, more effectively on the Internet, then you definitely need a Unique Value Proposition.
The term Unique Value Proposition can be best understood by breaking it down into its parts.
Unique refers to the characteristics [...]

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What Business Are You In?

by David Wilson

Not too long ago – perhaps 6-8 years ago (ages ago in Internet time) – having a website for a small business meant either hiring a web development company or, assigning the task to an individual in your organization to design and develop it. With that complete – you arrived on the information highway and were [...]

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What a great time to be in Small Business in America.

by Charles (Chaz) Broersma

That statement may seem optimistic considering all the negativity in the traditional media right now. But, it is something I truly believe. First, access to top level employees is high and getting higher. Your business gets to be at the forefront of helping to solve the unemployment dilema.
Next, a lot of your competitors are sitting on their [...]

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