From the category archives:
What is the single most desperate problem with our reliance on information technology? Computers fail. There are several sound ways to prepare for failure, but they all have one thing in common: a measure of human diligence, timeliness and an element of chance. It doesn’t matter whether you spend $100 or $10,000, data is never [...]
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There’s nothing better than a fired-up client … a client eager to spend resources and energy on doing smart things in a smart way … a client ready for results and willing to do what it takes to get them.
And there’s nothing worse than having to tell that client to holster it back up because [...]
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Lately I have been spending a considerable amount of time visiting with our customers located all over the U.S. The purpose in my recent “road warrior” lifestyle is twofold: First, I’ve made a commitment to personally meet with our customers in 2010, and second, I’m presenting many of them with our additional value added services.
The [...]
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In reading my colleague Lou Horton’s post the other day, his humorous reference to texting while on a date and to Vague-booking, reminded me of various blogs I’ve read recently that focused on the psychology of social media. And then there are too the numerous posts about social media addiction and how people by the [...]
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Key responsibilities for the Account Manager position include identifying and defining our clients’ requirements and needs, managing all aspects of a clients’ online sales and marketing strategy, and understanding and applying the Cazbah capabilities to our clients’ situational needs
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To follow up on my colleague Dave Wilson’s post a few days ago, regarding the perception some people have in that technology is gradually dehumanizing us and supplanting real human interaction, I’ve noticed a burgeoning shift back in the other direction, a technological “enlightenment” or renaissance if you will.
With the portability of my new Netbook, [...]
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This past year has been a very busy year for us at Cazbah. We actually finished the year ahead of the previous year by about 20% which, in the most severe recession that anyone can remember, is a pretty good thing. We also had our best new customer sales year in our history. It’s clear that more and more specialty small businesses are realizing how important the Internet is to the success of their businesses.
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Top seven list of things that you should think about as worst practices that can adversely affect your website’s success:
Myth 1: Repeating your content as many times as possible is a good way to gain ranking.
Truth: Duplicate Content is never a good idea – your site should be full of unique and keyterm rich content [...]
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(The importance of your differences cannot be overstated.)
The short answer to this question is, you do! If you want to do more business, more effectively on the Internet, then you definitely need a Unique Value Proposition.
The term Unique Value Proposition can be best understood by breaking it down into its parts.
Unique refers to the characteristics [...]
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We’ve been at this specialty small business online marketing game for the better part of 10 years now, and we have hundreds of successful specialty small business customers, for whom we generate literally tens of millions of dollars in new revenue from the web…
So here’s what really chaps my set-upon; I would have to say [...]
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