From the category archives:

Technology

Cazbah to add an Account Manager

by Charles (Chaz) Broersma

Key responsibilities for the Account Manager position include identifying and defining our clients’ requirements and needs, managing all aspects of a clients’ online sales and marketing strategy, and understanding and applying the Cazbah capabilities to our clients’ situational needs

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Using Technology to Enhance Social Interaction

by lhorton

To follow up on my colleague Dave Wilson’s post a few days ago, regarding the perception some people have in that technology is gradually dehumanizing us and supplanting real human interaction, I’ve noticed a burgeoning shift back in the other direction, a technological “enlightenment” or renaissance if you will.
With the portability of my new Netbook, [...]

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Make Online Meetings Personal – Keep It Real Baby!

by David Wilson

Recently, I spoke with a new prospect, who decided not to participate in one of our webinars because he preferred doing business “face to face” and stated that if I wouldn’t travel to his office in Ohio, he didn’t want to continue in discussions. Understood – that is certainly his prerogative which I’m sure has [...]

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Common Myths on Best Practices for the Web

by Wendy Boyce

Top seven list of things that you should think about as worst practices that can adversely affect your website’s success:
Myth 1: Repeating your content as many times as possible is a good way to gain ranking.
Truth: Duplicate Content is never a good idea – your site should be full of unique and keyterm rich content [...]

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Video Value

by Mike Farney

For years now my customers have asked me about video on their websites and how that medium might be used to compliment their products and services sales. Until recently, I have always been a bit cautious because of the time and cost of producing videos versus the benefit received from such a marketing activity.
In [...]

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The Times They Are A Changin’

by Jim Pearson

(Today’s post is contributed by Jim Pearson, a senior, doing his undergraduate work in Information Technology at the B. Thomas Golisano College of Computing and Information Sciences at the Rochester Institute of Technology. Jim is presently working as a coop at Cazbah in the IT department.)
When I was growing up, my Dad instilled in me early on [...]

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So, Who Needs a Unique Value Proposition (UVP) anyway?

by Charles (Chaz) Broersma

(The importance of your differences cannot be overstated.)
The short answer to this question is, you do! If you want to do more business, more effectively on the Internet, then you definitely need a Unique Value Proposition.
The term Unique Value Proposition can be best understood by breaking it down into its parts.
Unique refers to the characteristics [...]

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What Business Are You In?

by David Wilson

Not too long ago – perhaps 6-8 years ago (ages ago in Internet time) – having a website for a small business meant either hiring a web development company or, assigning the task to an individual in your organization to design and develop it. With that complete – you arrived on the information highway and were [...]

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The next 5 minutes will change your life!

by Charles (Chaz) Broersma

Recently, Wendy Boyce, loyal Cazmunity contributor, posted on her own blog a 5 minute video from the “Did You Know?” project. Her take on it was the importance of Social Media and how pervasive and all-encompassing it is and will continue to be. This is especially telling for the small business trying to get traction [...]

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