Common Myths on Best Practices for the Web

Top seven list of things that you should think about as worst practices that can adversely affect your website’s success:
Myth 1: Repeating your content as many times as possible is a good way to gain ranking.
Truth: Duplicate Content is never a good idea – your site should be full of unique and keyterm rich content [...]

0 comments ...the rest of the story →

Video Value

For years now my customers have asked me about video on their websites and how that medium might be used to compliment their products and services sales. Until recently, I have always been a bit cautious because of the time and cost of producing videos versus the benefit received from such a marketing activity.
In [...]

1 comment ...the rest of the story →

The Times They Are A Changin’

(Today’s post is contributed by Jim Pearson, a senior, doing his undergraduate work in Information Technology at the B. Thomas Golisano College of Computing and Information Sciences at the Rochester Institute of Technology. Jim is presently working as a coop at Cazbah in the IT department.)
When I was growing up, my Dad instilled in me early on [...]

2 comments ...the rest of the story →

So, Who Needs a Unique Value Proposition (UVP) anyway?

(The importance of your differences cannot be overstated.)
The short answer to this question is, you do! If you want to do more business, more effectively on the Internet, then you definitely need a Unique Value Proposition.
The term Unique Value Proposition can be best understood by breaking it down into its parts.
Unique refers to the characteristics [...]

2 comments ...the rest of the story →

The 14 Most Important Questions you should ask

We’ve been at this specialty small business online marketing game for the better part of 10 years now, and we have hundreds of successful specialty small business customers, for whom we generate literally tens of millions of dollars in new revenue from the web…
So here’s what really chaps my set-upon; I would have to say [...]

5 comments ...the rest of the story →

What Business Are You In?

Not too long ago – perhaps 6-8 years ago (ages ago in Internet time) – having a website for a small business meant either hiring a web development company or, assigning the task to an individual in your organization to design and develop it. With that complete – you arrived on the information highway and were [...]

0 comments ...the rest of the story →

What a great time to be in Small Business in America.

That statement may seem optimistic considering all the negativity in the traditional media right now. But, it is something I truly believe. First, access to top level employees is high and getting higher. Your business gets to be at the forefront of helping to solve the unemployment dilema.
Next, a lot of your competitors are sitting on their [...]

3 comments ...the rest of the story →

The next 5 minutes will change your life!

Recently, Wendy Boyce, loyal Cazmunity contributor, posted on her own blog a 5 minute video from the “Did You Know?” project. Her take on it was the importance of Social Media and how pervasive and all-encompassing it is and will continue to be. This is especially telling for the small business trying to get traction [...]

1 comment ...the rest of the story →

Small Business Blog Behavior

If you are a blogger who is trying to sell something with your blog – you have to be proactive about marketing your blog. Here are a few tips on how to get the word out about your blog.
 
1. If you have website separate from the blog, place an obvious call to action on your site [...]

0 comments ...the rest of the story →

← Previous Entries

Next Entries →