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There’s nothing better than a fired-up client … a client eager to spend resources and energy on doing smart things in a smart way … a client ready for results and willing to do what it takes to get them.
And there’s nothing worse than having to tell that client to holster it back up because [...]
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(Today’s post is contributed by Jim Pearson, a senior, doing his undergraduate work in Information Technology at the B. Thomas Golisano College of Computing and Information Sciences at the Rochester Institute of Technology. Jim is presently working as a coop at Cazbah in the IT department.)
When I was growing up, my Dad instilled in me early on [...]
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Recently, Wendy Boyce, loyal Cazmunity contributor, posted on her own blog a 5 minute video from the “Did You Know?” project. Her take on it was the importance of Social Media and how pervasive and all-encompassing it is and will continue to be. This is especially telling for the small business trying to get traction [...]
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If you are a blogger who is trying to sell something with your blog – you have to be proactive about marketing your blog. Here are a few tips on how to get the word out about your blog.
1. If you have website separate from the blog, place an obvious call to action on your site [...]
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If you are going to succeed on the web, be it as a manufacturer, retailer, dealer / distributor, consultant, coach or whatever, it is essential that you identify, as specifically as you possibly can, who your prospective customers are. This is the foundation upon which Target Marketing is based.
An easy way to tackle this problem [...]
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This content continues to get a ton of traffic elsewhere on the web so, I figured I would include it here for your viewing pleasure. This is extremely relevant information related to the development of effective communications with your potential customers.
Everything in this post is as relevant today in the Social Marketing space as it is in [...]
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Your audience wants to know that you’re on-top-of-your-game! After all, they are coming to your website, blog or opting-in to your ezine to find out more about you, your information or your company, with the eventual and very real possibility of spending some of their hard-earned money on your products and/or services!
An easy way of demonstrating to [...]
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Good Content Law #2 – Current
Your information may very well be what your prospects and customers are looking for. However, if it’s outdated it’s as good as yesterday’s news! No one wants to read a newspaper from several days or weeks ago. In their quest for information, your prospects are looking for cutting edge data [...]
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I originally published this information over 5 years ago. As with many things online it’s as relevant today as it ever was.
Your content must first and foremost adhere to The 4 Laws of Good Content. For our purposes in this article, your content is defined as the information that you provide to your community members, [...]
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I wrote the following article over 4 years ago and it was published in Business Strategies Magazine. It came up recently in a search result and I re-read it and pondered how, the more things change the more they stay the same. It really speaks to what the “Social Medium” is all about. Read and [...]
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