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Brand development

I wrote this article in 2005 for Business Strategies Magazine. It is as relevant today as it was then. Note in particular the emphasis on Trust in the last paragraph as it relates to the success you will achieve with your brand on the web!
Most small businesses are of the opinion that their website is [...]

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These days with the economy what it is, small businesses are seemingly cutting advertising dollars to focus more on internal growth. With that comes the growing need for small businesses to get proactive in Social Media Marketing efforts.
Social Media marketing allows small business to spend time, rather than dollars on growing their online presence.  Putting [...]

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