Posts tagged as:

Content

Ready. Aim. Oh, wait a minute!

by V A Donnelly

There’s nothing better than a fired-up client … a client eager to spend resources and energy on doing smart things in a smart way … a client ready for results and willing to do what it takes to get them.
And there’s nothing worse than having to tell that client to holster it back up because [...]

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CCI — Customer Composite Index

by Charles (Chaz) Broersma

If you are going to succeed on the web, be it as a manufacturer, retailer, dealer / distributor, consultant, coach or whatever, it is essential that you identify, as specifically as you possibly can, who your prospective customers are. This is the foundation upon which Target Marketing is based.
An easy way to tackle this problem [...]

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AIDA — Attention, Interest, Desire, Action

by Charles (Chaz) Broersma

This content continues to get a ton of traffic elsewhere on the web so, I figured I would include it here for your viewing pleasure. This is extremely relevant information related to the development of effective communications with your potential customers.
Everything in this post is as relevant today in the Social Marketing space as it is in [...]

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Content — Update Frequently — Law #4

by Charles (Chaz) Broersma

Your audience wants to know that you’re on-top-of-your-game! After all, they are coming to your website, blog or opting-in to your ezine to find out more about you, your information or your company, with the eventual and very real possibility of spending some of their hard-earned money on your products and/or services!
An easy way of demonstrating to [...]

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Be Significant…

by Charles (Chaz) Broersma

Law #3 — Significance:
Understand this… There is a very basic law that governs information on the Internet. This law, as viewed from the recipient’s standpoint, is simply this: Information should be FREE! Break this law at your own risk.

 
 
 
 
 
 
 
Actually, there’s a bit more to it than that. You must first establish Trust with your audience [...]

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Content — Opportunity Knocks!

by Charles (Chaz) Broersma

Good Content Law #2 – Current
Your information may very well be what your prospects and customers are looking for. However, if it’s outdated it’s as good as yesterday’s news! No one wants to read a newspaper from several days or weeks ago. In their quest for information, your prospects are looking for cutting edge data [...]

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