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There’s nothing better than a fired-up client … a client eager to spend resources and energy on doing smart things in a smart way … a client ready for results and willing to do what it takes to get them.
And there’s nothing worse than having to tell that client to holster it back up because [...]
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For years now my customers have asked me about video on their websites and how that medium might be used to compliment their products and services sales. Until recently, I have always been a bit cautious because of the time and cost of producing videos versus the benefit received from such a marketing activity.
In [...]
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We’ve been at this specialty small business online marketing game for the better part of 10 years now, and we have hundreds of successful specialty small business customers, for whom we generate literally tens of millions of dollars in new revenue from the web…
So here’s what really chaps my set-upon; I would have to say [...]
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The E Myth — Revisited, by Michael E. Gerber — Why Most Small Businesses Fail and What to Do About It (The dog-eared book to the right is my own personal copy from 1995).
The subhead says it all! As you know if you’ve read my other posts, I’m all about overcoming the small business epidemic [...]
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Get comfortable with saying “No.” It is the most important word in your small business vocabulary. One of the predominant issues that small businesses face, due largely to the absence of a CCI – Customer Composite Index (see previous post), is their inability to say “No” to a prospect or customer when they should.
Here’s how [...]
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If you are going to succeed on the web, be it as a manufacturer, retailer, dealer / distributor, consultant, coach or whatever, it is essential that you identify, as specifically as you possibly can, who your prospective customers are. This is the foundation upon which Target Marketing is based.
An easy way to tackle this problem [...]
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In developing your website, it is important to keep in mind that your web site is essentially a document, or series of documents, that your web visitors will be reading. Understand that this is the expectation that they are coming to your website with as well.
Recent readability studies prove that the eye is immediately attracted [...]
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