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Discussing Cazbah, an Internet marketing services company, to business owners in manufacturing and industrial distribution recently reminded of the “Peter Principle,” which states:
“Employees within a business will rise to their own level of incompetence. Beyond that point, they will not be particularly effective inside the organization, and will not contribute as they once did.”
Well, [...]

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If you are going to succeed on the web, be it as a manufacturer, retailer, dealer / distributor, consultant, coach or whatever, it is essential that you identify, as specifically as you possibly can, who your prospective customers are. This is the foundation upon which Target Marketing is based.
An easy way to tackle this problem [...]

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