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This content continues to get a ton of traffic elsewhere on the web so, I figured I would include it here for your viewing pleasure. This is extremely relevant information related to the development of effective communications with your potential customers.
Everything in this post is as relevant today in the Social Marketing space as it is in [...]
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Your audience wants to know that you’re on-top-of-your-game! After all, they are coming to your website, blog or opting-in to your ezine to find out more about you, your information or your company, with the eventual and very real possibility of spending some of their hard-earned money on your products and/or services!
An easy way of demonstrating to [...]
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Law #3 — Significance:
Understand this… There is a very basic law that governs information on the Internet. This law, as viewed from the recipient’s standpoint, is simply this: Information should be FREE! Break this law at your own risk.
Actually, there’s a bit more to it than that. You must first establish Trust with your audience [...]
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Good Content Law #2 – Current
Your information may very well be what your prospects and customers are looking for. However, if it’s outdated it’s as good as yesterday’s news! No one wants to read a newspaper from several days or weeks ago. In their quest for information, your prospects are looking for cutting edge data [...]
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I originally published this information over 5 years ago. As with many things online it’s as relevant today as it ever was.
Your content must first and foremost adhere to The 4 Laws of Good Content. For our purposes in this article, your content is defined as the information that you provide to your community members, [...]
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I wrote this article in 2005 for Business Strategies Magazine. It is as relevant today as it was then. Note in particular the emphasis on Trust in the last paragraph as it relates to the success you will achieve with your brand on the web!
Most small businesses are of the opinion that their website is [...]
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In developing your website, it is important to keep in mind that your web site is essentially a document, or series of documents, that your web visitors will be reading. Understand that this is the expectation that they are coming to your website with as well.
Recent readability studies prove that the eye is immediately attracted [...]
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I wrote the following article over 4 years ago and it was published in Business Strategies Magazine. It came up recently in a search result and I re-read it and pondered how, the more things change the more they stay the same. It really speaks to what the “Social Medium” is all about. Read and [...]
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This was quite literally the rally cry that swept the nation after gold was discovered at Sutter’s Creek. By 1864 the gold rush had ended, leaving in its wake tens of thousands of broken men and women who had gone out to California seeking their fortunes.
We have seen some semblance of this phenomenon in the [...]
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If there is anything that has become extraordinarily clear in the recent past, as relates to our economy, it’s that Small Business, not big business represents the majority on multiple levels. From innovations and patents to net new jobs created and gross domestic product, small businesses around the country have been giving it their all through thick and thin. America has always been [...]
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