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Law #3 — Significance:
Understand this… There is a very basic law that governs information on the Internet. This law, as viewed from the recipient’s standpoint, is simply this: Information should be FREE! Break this law at your own risk.
Actually, there’s a bit more to it than that. You must first establish Trust with your audience [...]
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Good Content Law #2 – Current
Your information may very well be what your prospects and customers are looking for. However, if it’s outdated it’s as good as yesterday’s news! No one wants to read a newspaper from several days or weeks ago. In their quest for information, your prospects are looking for cutting edge data [...]
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When you boil it all down, success online is dramatically affected by one thing!
Recently, a colleague and I were talking about success. Since he has given me good advice and friendly council over the years, he had my rapt attention while sharing pearls of wisdom from his 40+ year technology and business career.My friend asked [...]
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I wrote this article in 2005 for Business Strategies Magazine. It is as relevant today as it was then. Note in particular the emphasis on Trust in the last paragraph as it relates to the success you will achieve with your brand on the web!
Most small businesses are of the opinion that their website is [...]
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I wrote the following article over 4 years ago and it was published in Business Strategies Magazine. It came up recently in a search result and I re-read it and pondered how, the more things change the more they stay the same. It really speaks to what the “Social Medium” is all about. Read and [...]
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This was quite literally the rally cry that swept the nation after gold was discovered at Sutter’s Creek. By 1864 the gold rush had ended, leaving in its wake tens of thousands of broken men and women who had gone out to California seeking their fortunes.
We have seen some semblance of this phenomenon in the [...]
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