Posts tagged as:
There’s nothing better than a fired-up client … a client eager to spend resources and energy on doing smart things in a smart way … a client ready for results and willing to do what it takes to get them.
And there’s nothing worse than having to tell that client to holster it back up because [...]
{ 0 comments }
For years now my customers have asked me about video on their websites and how that medium might be used to compliment their products and services sales. Until recently, I have always been a bit cautious because of the time and cost of producing videos versus the benefit received from such a marketing activity.
In [...]
{ 1 comment }
We’ve been at this specialty small business online marketing game for the better part of 10 years now, and we have hundreds of successful specialty small business customers, for whom we generate literally tens of millions of dollars in new revenue from the web…
So here’s what really chaps my set-upon; I would have to say [...]
{ 5 comments }
If you are a blogger who is trying to sell something with your blog – you have to be proactive about marketing your blog. Here are a few tips on how to get the word out about your blog.
1. If you have website separate from the blog, place an obvious call to action on your site [...]
{ 0 comments }
The E Myth — Revisited, by Michael E. Gerber — Why Most Small Businesses Fail and What to Do About It (The dog-eared book to the right is my own personal copy from 1995).
The subhead says it all! As you know if you’ve read my other posts, I’m all about overcoming the small business epidemic [...]
{ 2 comments }
The best way to begin the discussion of Success on the Internet is with a brief historical review about what exactly the Internet is and why it came into being in the first place. This may seem like an exercise in futility to some but, I assure you knowing the origins of “the Web” will [...]
{ 1 comment }
Get comfortable with saying “No.” It is the most important word in your small business vocabulary. One of the predominant issues that small businesses face, due largely to the absence of a CCI – Customer Composite Index (see previous post), is their inability to say “No” to a prospect or customer when they should.
Here’s how [...]
{ 0 comments }
If you are going to succeed on the web, be it as a manufacturer, retailer, dealer / distributor, consultant, coach or whatever, it is essential that you identify, as specifically as you possibly can, who your prospective customers are. This is the foundation upon which Target Marketing is based.
An easy way to tackle this problem [...]
{ 0 comments }
Your audience wants to know that you’re on-top-of-your-game! After all, they are coming to your website, blog or opting-in to your ezine to find out more about you, your information or your company, with the eventual and very real possibility of spending some of their hard-earned money on your products and/or services!
An easy way of demonstrating to [...]
{ 0 comments }
Good Content Law #2 – Current
Your information may very well be what your prospects and customers are looking for. However, if it’s outdated it’s as good as yesterday’s news! No one wants to read a newspaper from several days or weeks ago. In their quest for information, your prospects are looking for cutting edge data [...]
{ 0 comments }
Get smart with the Thesis WordPress Theme from DIYthemes.