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There’s nothing better than a fired-up client … a client eager to spend resources and energy on doing smart things in a smart way … a client ready for results and willing to do what it takes to get them.
And there’s nothing worse than having to tell that client to holster it back up because [...]
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To follow up on my colleague Dave Wilson’s post a few days ago, regarding the perception some people have in that technology is gradually dehumanizing us and supplanting real human interaction, I’ve noticed a burgeoning shift back in the other direction, a technological “enlightenment” or renaissance if you will.
With the portability of my new Netbook, [...]
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For years now my customers have asked me about video on their websites and how that medium might be used to compliment their products and services sales. Until recently, I have always been a bit cautious because of the time and cost of producing videos versus the benefit received from such a marketing activity.
In [...]
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(The importance of your differences cannot be overstated.)
The short answer to this question is, you do! If you want to do more business, more effectively on the Internet, then you definitely need a Unique Value Proposition.
The term Unique Value Proposition can be best understood by breaking it down into its parts.
Unique refers to the characteristics [...]
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We’ve been at this specialty small business online marketing game for the better part of 10 years now, and we have hundreds of successful specialty small business customers, for whom we generate literally tens of millions of dollars in new revenue from the web…
So here’s what really chaps my set-upon; I would have to say [...]
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Recently, Wendy Boyce, loyal Cazmunity contributor, posted on her own blog a 5 minute video from the “Did You Know?” project. Her take on it was the importance of Social Media and how pervasive and all-encompassing it is and will continue to be. This is especially telling for the small business trying to get traction [...]
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If you are a blogger who is trying to sell something with your blog – you have to be proactive about marketing your blog. Here are a few tips on how to get the word out about your blog.
1. If you have website separate from the blog, place an obvious call to action on your site [...]
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The E Myth — Revisited, by Michael E. Gerber — Why Most Small Businesses Fail and What to Do About It (The dog-eared book to the right is my own personal copy from 1995).
The subhead says it all! As you know if you’ve read my other posts, I’m all about overcoming the small business epidemic [...]
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The best way to begin the discussion of Success on the Internet is with a brief historical review about what exactly the Internet is and why it came into being in the first place. This may seem like an exercise in futility to some but, I assure you knowing the origins of “the Web” will [...]
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Get comfortable with saying “No.” It is the most important word in your small business vocabulary. One of the predominant issues that small businesses face, due largely to the absence of a CCI – Customer Composite Index (see previous post), is their inability to say “No” to a prospect or customer when they should.
Here’s how [...]
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