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Law #3 — Significance:
Understand this… There is a very basic law that governs information on the Internet. This law, as viewed from the recipient’s standpoint, is simply this: Information should be FREE! Break this law at your own risk.
Actually, there’s a bit more to it than that. You must first establish Trust with your audience [...]
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Good Content Law #2 – Current
Your information may very well be what your prospects and customers are looking for. However, if it’s outdated it’s as good as yesterday’s news! No one wants to read a newspaper from several days or weeks ago. In their quest for information, your prospects are looking for cutting edge data [...]
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I originally published this information over 5 years ago. As with many things online it’s as relevant today as it ever was.
Your content must first and foremost adhere to The 4 Laws of Good Content. For our purposes in this article, your content is defined as the information that you provide to your community members, [...]
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In developing your website, it is important to keep in mind that your web site is essentially a document, or series of documents, that your web visitors will be reading. Understand that this is the expectation that they are coming to your website with as well.
Recent readability studies prove that the eye is immediately attracted [...]
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This was quite literally the rally cry that swept the nation after gold was discovered at Sutter’s Creek. By 1864 the gold rush had ended, leaving in its wake tens of thousands of broken men and women who had gone out to California seeking their fortunes.
We have seen some semblance of this phenomenon in the [...]
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