Posts tagged as:

unique value

Ready. Aim. Oh, wait a minute!

by V A Donnelly

There’s nothing better than a fired-up client … a client eager to spend resources and energy on doing smart things in a smart way … a client ready for results and willing to do what it takes to get them.
And there’s nothing worse than having to tell that client to holster it back up because [...]

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Be Significant…

by Charles (Chaz) Broersma

Law #3 — Significance:
Understand this… There is a very basic law that governs information on the Internet. This law, as viewed from the recipient’s standpoint, is simply this: Information should be FREE! Break this law at your own risk.

 
 
 
 
 
 
 
Actually, there’s a bit more to it than that. You must first establish Trust with your audience [...]

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Give em’ what they want — Creativity Killed the Customer

by Charles (Chaz) Broersma

In developing your website, it is important to keep in mind that your web site is essentially a document, or series of documents, that your web visitors will be reading. Understand that this is the expectation that they are coming to your website with as well.
Recent readability studies prove that the eye is immediately attracted [...]

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