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There’s nothing better than a fired-up client … a client eager to spend resources and energy on doing smart things in a smart way … a client ready for results and willing to do what it takes to get them.
And there’s nothing worse than having to tell that client to holster it back up because [...]
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For years now my customers have asked me about video on their websites and how that medium might be used to compliment their products and services sales. Until recently, I have always been a bit cautious because of the time and cost of producing videos versus the benefit received from such a marketing activity.
In [...]
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(The importance of your differences cannot be overstated.)
The short answer to this question is, you do! If you want to do more business, more effectively on the Internet, then you definitely need a Unique Value Proposition.
The term Unique Value Proposition can be best understood by breaking it down into its parts.
Unique refers to the characteristics [...]
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The E Myth — Revisited, by Michael E. Gerber — Why Most Small Businesses Fail and What to Do About It (The dog-eared book to the right is my own personal copy from 1995).
The subhead says it all! As you know if you’ve read my other posts, I’m all about overcoming the small business epidemic [...]
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The best way to begin the discussion of Success on the Internet is with a brief historical review about what exactly the Internet is and why it came into being in the first place. This may seem like an exercise in futility to some but, I assure you knowing the origins of “the Web” will [...]
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Get comfortable with saying “No.” It is the most important word in your small business vocabulary. One of the predominant issues that small businesses face, due largely to the absence of a CCI – Customer Composite Index (see previous post), is their inability to say “No” to a prospect or customer when they should.
Here’s how [...]
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If you are going to succeed on the web, be it as a manufacturer, retailer, dealer / distributor, consultant, coach or whatever, it is essential that you identify, as specifically as you possibly can, who your prospective customers are. This is the foundation upon which Target Marketing is based.
An easy way to tackle this problem [...]
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This content continues to get a ton of traffic elsewhere on the web so, I figured I would include it here for your viewing pleasure. This is extremely relevant information related to the development of effective communications with your potential customers.
Everything in this post is as relevant today in the Social Marketing space as it is in [...]
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Your audience wants to know that you’re on-top-of-your-game! After all, they are coming to your website, blog or opting-in to your ezine to find out more about you, your information or your company, with the eventual and very real possibility of spending some of their hard-earned money on your products and/or services!
An easy way of demonstrating to [...]
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Law #3 — Significance:
Understand this… There is a very basic law that governs information on the Internet. This law, as viewed from the recipient’s standpoint, is simply this: Information should be FREE! Break this law at your own risk.
Actually, there’s a bit more to it than that. You must first establish Trust with your audience [...]
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